Managing Media Relations

Working with the media can be intimidating when you don’t know what you’re doing. During this webinar, you will learn what reporters want in a news story and how to get the news coverage your organization needs to elevate awareness of healthy eating and active living initiatives and resources in your community. Participants will gain a better understanding of how to establish relationships with local media, the types of information to pitch and media relations tools to use.

Jenny Dennis, President & Chief Creative Officer, TRIO Solutions, Inc.
Jenny Dennis is the president and chief creative officer of Trio Solutions Inc. (TRIO), a full-service marketing communications agency based in Mount Pleasant. Jenny is a passionate leader with extensive experience in brand-communication strategies, creating innovative marketing campaigns, attention-grabbing advertising & promotions and compelling public relations programs. In other words, Jenny knows how to ensure an organization
understands how to speak to its audience and stand out in a crowded marketplace.

Jenny works directly with clients to develop and implement their marketing strategies. She is spearheading TRIO’s rapidly expanding reach across local,
regional and national markets and leading the agency’s evolution in her efforts as an EOS Integrator. Before joining TRIO, Jenny served as a publisher,
general manager and marketing director for skirt! Magazine. Before joining skirt!, Jenny served as a business development and agenda consultant for
Stein Mart, a Jacksonville-based department store chain with more than 290 stores nationwide at the time of her employment. Jenny received her
bachelor’s degree in fashion marketing and management from the Art Institute of Charlotte and is a graduate of Own the Room and the Disney
Leadership Institute.

She is an active participant in her Charleston community. She currently serves on the advisory board for the Inspiring H.O.P.E. Women’s Business Center and is an announcer and MC for the women’s ministry team at Crosstowne Christian Church. Jenny previously served on the board of directors for Center
for Women and as a mentor at North Charleston High School through the local nonprofit, Be A Mentor. Jenny was also on the planning committee for A
Chocolate Affair, Communities in Schools’ signature fundraising event. Jenny is a current AMA member, a past presenter of the Charleston chapter’s
marketing boot camp and was honored as a finalist for AMA Marketer of the Year in 2018.