Eat Smart Move More SC, a statewide nonprofit leader in increasing access to healthy eating and active living choices in communities across South Carolina, announced today it is changing its name to Wholespire. The name change comes with a complete rebranding, including a new logo and tagline, and was unveiled to over 200 stakeholders and attendees during the organization’s annual leadership conference.
According to Meg Stanley, Eat Smart Move More’s executive director, the rebrand’s purpose is to more effectively illuminate its advocacy and support of local initiatives that inspire wellness in all communities.
“The name Wholespire reflects how coming together to increase access to wellness in communities creates unification and wholeness,” explains Stanley. “It conveys our work to inspire wellness across our state in an equitable manner.”
“Our new name and look capture our efforts to bring about lasting and healthy change for so many who aspire to wellness but lack access to the key components of health. It’s a refresh on our goal to make whole health a possibility for all South Carolinians as we inform, engage and influence decision-makers to include health in policy decisions.”
Eat Smart Move More SC worked with Trio Solutions Inc., a Mount Pleasant-based marketing agency, to conduct research to evaluate and launch its new brand. The new brand project was one of five key initiatives in the nonprofit’s strategic plan and focuses on the organization’s evolving public health work and leadership position as an advocate for collaborative initiatives that change the makeup of South Carolina for the better.
Since 2007, Wholespire, formerly Eat Smart Move More SC, has brought lasting and healthy change to communities across South Carolina through advocacy, youth engagement and community action. Wholespire, a statewide nonprofit, focuses on inspiring wellness through its 26 chapters across 31 counties, collectively impacting 93 percent of South Carolina’s population.