The notion of creating more walkable communities may seem like a daunting task, particularly for rural towns that struggle to find the time and resources to devote to such projects. However, WAI helped remind its participants that small efforts can lead to bigger changes. Community walkability projects, even on a minor scale, can impact not only citizens’ health and safety but local economic opportunities as well.
But where do you even begin? To start with, community engagement is critical. Assessing community readiness and educating citizens before any changes are made are important first steps.
“Community buy-in is important. Without their understanding, all of this is for naught. We’re using varying approaches to educate since people care about different things – beautification, pedestrian and public safety, jobs and small business, less traffic, increased real estate values, and social connection,” said Dara Brown, Chair of the Active & Accessible Community Transit Coalition and a member of the Cayce-West Columbia WAI team.
While there is a long-term goal of creating an inclusive, inter-municipal walk + bike loop in the Cayce – West Columbia arts district to promote tourism and connect lower-income areas to everyday destinations, conducting pop-up demonstrations and walk audits for this project helped identify solutions for immediate needs. Bike racks for both cities were installed, and a four-way stop sign was added in an underserved community to slow vehicular traffic. Other neighborhoods noticed and began asking for stop signs near parks and where school buses pick up children.
The more prepared and involved the community is, the easier it becomes to approach local councils and government officials with needed projects. “Training is about conversations. Engaging community leaders and informing them on how walkability can improve other issues such as safety and crime is critical,” said Dara.
The idea that place affects health – how a community’s built environment contributes to eating healthy and being physically active in a safe manner – was another resounding theme at WAI. With cars as the primary mode of transportation, sidewalks are not as commonplace in rural communities since fewer people and destinations tend to be more spread apart. The sidewalks that do exist are less likely to receive maintenance.
Broken sidewalks like this one in Lane, South Carolina, make mobility unsafe for people with disabilities, older adults and others.
The Town of Lane is part of Williamsburg County, another local team of public health, planning, and transportation representatives that participated in WAI. Delores Cantey, a resident of Lane, has an adult paraplegic son and has fought for safer road infrastructure for decades. With no real sidewalk network, she says his only option to get around town in his wheelchair includes the side of a highway.
“He’s entitled to have a good quality of life outside of his home. I think Council and local government are starting to see how everyone wants sidewalks as a safe option for travel,” she said.
Since WAI, the Town of Lane identified a need for traffic-reducing devices in areas of high use by people with disabilities, seniors, and youth. A radar speed sign and flasher kits were installed to warn drivers that they are entering a pedestrian crossing and to reduce speed.
“WAI was the catalyst for helping develop a connection to why we should consider these types of walkability projects. It served as an eye-opener of what could be done in a small town and rural community. It’s a real issue, and now we can do something about it,” said Regina Smith-Dimery, Community Engagement Manager for the South Carolina Department of Public Health and a member of the Williamsburg County WAI team.
So, what are some practical steps to implement walkability projects in your area?
Create an advisory committee made up of a diverse group of citizens to help increase public awareness and education about walkability and to identify projects that address specific community needs. Invite local leadership to participate.
Conduct assessments, which are free or low-cost, to help determine how pedestrian and bike-friendly a community is as well as what citizens view as priorities. These can include walk audits, “windshield tours,” and surveys. Try to plan these activities alongside existing community events where there will already be a crowd.
Put together a list of potential projects and then prioritize them based on importance, how capable the community is to implement and timely complete the project, and the feasibility of having the funding.
Phasing larger projects helps make tasks more manageable. Rather than a 10-mile sidewalk, prioritize key intersections to start with.
Continue momentum in the community by holding pop-ups and town hall meetings and creating appealing message development. Maintain intentional communication of what the goals are and how partners can fit in to increase participation.
Walkability and active transportation planning is a public health focus area that has the potential to have a positive community and statewide impact on our health, environment, and economy. Active community environments, where people of all ages and abilities have opportunities to be physically active for both recreation and transportation, must be thoughtfully designed with a holistic approach. The Walkability Action Institute proved even small steps towards this overarching goal can make a notable difference.
Wholespire remains committed to providing technical assistance and training to promote walkable, active and connected communities.
Funding your organization’s mission isn’t always easy, especially for non-profits. A lack of direct income means you often have to rely on external funding sources to support your work. This is a good opportunity where grants can help.
While working with a grant writer can help boost your chances of an application being funded, it isn’t always possible and organizations must then rely on their own staff. While grant writing is multifaceted, it’s very much a learnable skill. When people ask me to explain what I do as a grant writer, I’ve often replied that it isn’t rocket science, but organization and attention to detail are critical.
When people ask me to explain what I do as a grant writer, I’ve often replied that it isn’t rocket science, but organization and attention to detail are critical.
If you don’t have a lot of experience in developing grant proposals, here are a few tips to help your application stand out to reviewers:
Follow any formatting instructions provided on the application.
Pay attention to formatting specifications: Does the application ask you to use a certain font or to only submit as a PDF or Word document? Is the narrative (or any other section) supposed to be in paragraph style or bullet points? Is there a word count or other size limitation to your answers? Write as briefly and concisely as you can, and only give the information the application is requesting.
Describe your project in detail.
Arguably the most important part of a grant application is the project description. Ensure that you have narrowed your focus and that your project aligns with the mission of the funder. Projects that are too broad in scope will often not be funded because there either isn’t adequate time or money to successfully complete the project. Here are some things to consider when writing your project narrative:
Why is the proposed project needed? What problem or opportunity will you address? Statistics and solid numbers will help enhance your proposal even more.
How will you accomplish the proposed activities and objectives?
Who will the project benefit? Be as specific with numbers and characteristics as you can, particularly if your project will serve disadvantaged groups such as low- to moderate-income, minorities, at-risk youth, or people with special needs.
Is your proposed project part of a larger project? Many grants are used to move along or complete a larger project. Funders like knowing they are playing a part in a greater effort, but be specific in what phase of the project these particular grant funds will go toward.
Offer relevant background information.
Sticking to a 300-word limit project summary while also being specific is not a simple task. Other sections in the application, such as asking for information on your organization’s mission and activities, are where you can fill in the gaps and expand on details from the project summary. Here are some examples of helpful information to include:
Demographics of the community being served.
Project outcomes: how the proposed project will benefit the community or audience of focus and how you will measure your success.
Sustainability: how will the project continue beyond the grant cycle?
If applicable, a description of the larger project and what stage you are in.
Develop an accurate budget.
Most grants will maintain a maximum amount you can request in funding. Always make sure your budget falls at or below this number (unless you intend to fund the rest, which should be noted with a funds-commitment letter from the head of your organization). When putting together a cost estimate, it’s always better to have line items provided by a professional contractor, online pricing, or other verified means rather than figures you have assumed yourself.
Sometimes a funder may want to see your previous fiscal year’s organizational budget or bank statements to ensure you are operating at a profit and will have some available funds to continue your project. Be sure to include this information if requested.
Define community engagement efforts.
Community support of a project reinforces that a need exists within your area. Explain how input from your community led you to focus on this particular issue. This is also an appropriate section to describe key partnerships. What organizations and groups are you collaborating with, both by way of financial support and in-kind or volunteer efforts? How do you leverage other resources in the community?
Most community coalitions conduct community health needs assessments to determine what’s important to community members and what they need most to lead a healthy lifestyle. Specifically for Wholespire’s mini-grants, use this information to prioritize policy, systems, or environmental projects and include it in the grant proposal.
Often times, your local government may also have administered a community needs assessment that you can request. If, however, an applicant does not have a needs assessment to rely on for direction, there are other ways to evaluate the community’s opinions and needs. Online surveys and community meetings are easy and low-cost alternatives.
Make sure to proofread!
Don’t let spelling and grammatical errors take away from an otherwise strong grant proposal. These types of careless oversights can lead to a reduction in scoring. Make sure to take advantage of spelling and grammar check tools before submitting your proposal.
It’s also a good idea to ask someone else to help you proofread your application. You’ve read through the application many times, so you may inadvertently skip over some errors or not have provided enough detail in a certain section. A second set of eyes could catch something you haven’t and can offer feedback to any clarifications needed.
Wholespire’s mini-grants (and non-profit or foundation grants in general) are very competitive, so give yourself enough time to write a quality application.
Wholespire’s mini-grants (and non-profit or foundation grants in general) are very competitive, so give yourself enough time to write a quality application. Reviewers can tell how much effort you put into your application and the proposed project by the information you submit. Allow yourself the time needed to submit your application prior to the due date.
Adrienne Patrick is the Director of Development at MPA Strategies, a statewide marketing and public relations firm. She is a certified Grant Writer and has successfully secured over $3 million in funding for MPA client projects including local infrastructure, non-profit programming, city planning, and community parks. Adrienne has years of experience in event planning and fundraising for both non-profits and political candidates, including serving as Governor David Beasley’s Finance Director for his United States Senate Campaign. She is a journalism graduate of the University of Georgia.
